Job Ad Generator
Ditch the dull copy:paste and write employer branded job ads that grab attention.
ENROL ME NOW 😍
Job ads catching crickets?
Tight market or not – it’s time to ditch the generic copy/paste job description for good, even if your toes curl with angst because you “can’t write”, don't have time, or have no idea where to start.
Because here’s the simple truth: you’ll never stand out online if you keep sounding the same as everyone else. You’ll never compel the right candidates to apply if you blind pitch a dull job offer to everyone and their dog.
And that’s what happens with most job ads.
That’s why you can’t catch any decent candidates (or catch a hundred wrong ones).
Great job ad copy starts with an understanding of your ideal candidate, so you can then use persuasive copywriting techniques that tap into their emotional drivers, connect them with your offer, and compel them to apply. And it's topped off with a cherry when we add brand voice (employer or personal) to the language you use and the emotion and on-brand experience you're trying to convey.
In this mini-course for internal hirers (talent aquisition, HR, small business managers), you’ll be encouraged to think more strategically about your copy and learn the practical tools and techniques you need to write punchy, on-brand job ads and posts.
Write stand-out job ad copy like a pro.
You'll learn:
💥 Why job ads are ineffective
💥 Examples of good and bad copy
💥 3 Bs of bloody good job ad copy
💥 Recruitment writing dos and don’ts
💥 Mastering copy:
- Understanding your audience
- Employer brand voice and energy
- Refining the EVP and emotional hook
- Persuasive writing techniques
- Captivating copywriting formulas
- Better bullet lists
- Writing for online audiences
- Legit copy paste (how to re-use your good copy and save time)
💥 Creative ways to promote your opportunities on social media (that isn't 'Check out this exciting opportunity in a fantastic team!!! {{LINK}}')
Here's what you won't get:
🙄 The history of job ad copy or a bunch of theory – it’s an online course and attention spans are fleeting. This is all the practical techniques and tools to write a persuasive clickable job ad once we’re done.
🙄 A universal, one-size-fits-all job ad template to conform to. Because I believe your job ad needs to serve your audience and your brand personality and mission (meaning what’s good for a humanitarian charity will differ for a tech overlord or startup etc).
🙄 Handholding through all your finer details, like mandatory requirements. This is a copywriting course, so it’s focused on the persuasive copy and marketing techniques leading candidates into your bullet lists.
Hey! I'm Kelly 🖐️
Former graduate recruiter turned Chief Conversation Maker at Craft My Content. Back then, it was easy to stand out like a rockstar against a backdrop of monotonous corporates. Grads love vibrant over mundane (not much has changed).
This is how I came to write punchy recruitment content for employer brands who need help attracting and engaging their ideal people, because blending in doesn't cut it in this info-savvy, experience-demanding world.
When I'm not writing copy? I'm teachin' it with in-house workshops and DIY employer branding strategy and writing courses that help small brands stand out.
